You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Future of CRM
|
|---|---|
| Chapter number | 18 |
| Book title |
Customer Relationship Management
|
| Published by |
Springer, Berlin, Heidelberg, January 2018
|
| DOI | 10.1007/978-3-662-55381-7_18 |
| Book ISBNs |
978-3-66-255380-0, 978-3-66-255381-7
|
| Authors |
V. Kumar, Werner Reinartz |
Mendeley readers
The data shown below were compiled from readership statistics for 27 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 4% |
| Unknown | 26 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 6 | 22% |
| Student > Bachelor | 2 | 7% |
| Student > Ph. D. Student | 2 | 7% |
| Student > Doctoral Student | 1 | 4% |
| Lecturer | 1 | 4% |
| Other | 4 | 15% |
| Unknown | 11 | 41% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 22% |
| Computer Science | 5 | 19% |
| Engineering | 2 | 7% |
| Agricultural and Biological Sciences | 1 | 4% |
| Chemical Engineering | 1 | 4% |
| Other | 2 | 7% |
| Unknown | 10 | 37% |