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X Demographics
Mendeley readers
Chapter title |
“Too Close for Comfort”: The Negative Effects of Location-Based Advertising
|
---|---|
Chapter number | 8 |
Book title |
Advances in Advertising Research (Vol. V)
|
Published by |
Springer Fachmedien Wiesbaden, January 2015
|
DOI | 10.1007/978-3-658-08132-4_8 |
Book ISBNs |
978-3-65-808131-7, 978-3-65-808132-4
|
Authors |
Ms. Martina Čaić, Dr. Dominik Mahr, Ms. Elizabeth Aguirre, Ms. Ko de Ruyter, Dr. Martin Wetzels, Martina Čaić, Dominik Mahr, Elizabeth Aguirre, Ko de Ruyter, Martin Wetzels, Čaić, Martina, Mahr, Dominik, Aguirre, Elizabeth, de Ruyter, Ko, Wetzels, Martin |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
United States | 1 | 100% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 3 | 30% |
Student > Bachelor | 2 | 20% |
Student > Doctoral Student | 1 | 10% |
Student > Ph. D. Student | 1 | 10% |
Unknown | 3 | 30% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 40% |
Computer Science | 1 | 10% |
Social Sciences | 1 | 10% |
Unknown | 4 | 40% |