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Mendeley readers
Chapter title |
Is Management Involvement in Integrated Marketing Communications Reasonable?
|
---|---|
Chapter number | 20 |
Book title |
Advances in Advertising Research (Vol. V)
|
Published by |
Springer Gabler, Wiesbaden, January 2015
|
DOI | 10.1007/978-3-658-08132-4_20 |
Book ISBNs |
978-3-65-808131-7, 978-3-65-808132-4
|
Authors |
Vesna Zabkar, Damijan Mumel, Nina Vanita, Zabkar, Vesna, Mumel, Damijan, Vanita, Nina |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Spain | 1 | 20% |
Unknown | 4 | 80% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor > Associate Professor | 2 | 40% |
Student > Ph. D. Student | 1 | 20% |
Researcher | 1 | 20% |
Lecturer | 1 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 60% |
Social Sciences | 2 | 40% |