You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
“I Believe More in Factual Reviews” – But Not so Much When the Reviewer is Similar to the Reader and the Product is Hedonic
|
---|---|
Chapter number | 7 |
Book title |
Advances in Advertising Research (Vol. V)
|
Published by |
Springer Gabler, Wiesbaden, January 2015
|
DOI | 10.1007/978-3-658-08132-4_7 |
Book ISBNs |
978-3-65-808131-7, 978-3-65-808132-4
|
Authors |
Sonja Grabner-Kräuter, Martin K. J. Waiguny, Grabner-Kräuter, Sonja, Waiguny, Martin K. J. |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 25% |
Other | 1 | 25% |
Unknown | 2 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 25% |
Decision Sciences | 1 | 25% |
Unknown | 2 | 50% |