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Mendeley readers
Chapter title |
Context Matters: Modeling the Impact of Context Perceptions on the Effectiveness of Brand Placement
|
---|---|
Chapter number | 11 |
Book title |
Advances in Advertising Research (Vol. V)
|
Published by |
Springer Fachmedien Wiesbaden, January 2015
|
DOI | 10.1007/978-3-658-08132-4_11 |
Book ISBNs |
978-3-65-808131-7, 978-3-65-808132-4
|
Authors |
Mr. Yann Verhellen, Dr. Nathalie Dens, Dr. Patrick De Pelsmacker, Yann Verhellen, Nathalie Dens, Patrick De Pelsmacker, Verhellen, Yann, Dens, Nathalie, De Pelsmacker, Patrick |
Editors |
Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 25% |
Other | 1 | 25% |
Student > Master | 1 | 25% |
Unknown | 1 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 25% |
Computer Science | 1 | 25% |
Unknown | 2 | 50% |