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Mendeley readers
Chapter title |
How Consumers’ Media Usage Influences the Advertising Media Mix that Maximizes Campaign Recognition
|
---|---|
Chapter number | 22 |
Book title |
Advances in Advertising Research (Vol. V)
|
Published by |
Springer Fachmedien Wiesbaden, January 2015
|
DOI | 10.1007/978-3-658-08132-4_22 |
Book ISBNs |
978-3-65-808131-7, 978-3-65-808132-4
|
Authors |
Mr. Leonids Aleksandrovs, Dr. Peter Goos, Dr. Nathalie Dens, Dr. Patrick De Pelsmacker, Leonids Aleksandrovs, Peter Goos, Nathalie Dens, Patrick De Pelsmacker, Aleksandrovs, Leonids, Goos, Peter, Dens, Nathalie, De Pelsmacker, Patrick |
Editors |
Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki |
Mendeley readers
The data shown below were compiled from readership statistics for 17 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 17 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 5 | 29% |
Student > Bachelor | 3 | 18% |
Researcher | 3 | 18% |
Student > Ph. D. Student | 1 | 6% |
Other | 1 | 6% |
Other | 1 | 6% |
Unknown | 3 | 18% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 5 | 29% |
Business, Management and Accounting | 4 | 24% |
Decision Sciences | 2 | 12% |
Economics, Econometrics and Finance | 1 | 6% |
Computer Science | 1 | 6% |
Other | 1 | 6% |
Unknown | 3 | 18% |