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Mendeley readers
Chapter title |
Brand Placements in Fashion TV Series
|
---|---|
Chapter number | 16 |
Book title |
Advances in Advertising Research (Vol. V)
|
Published by |
Springer Gabler, Wiesbaden, January 2015
|
DOI | 10.1007/978-3-658-08132-4_16 |
Book ISBNs |
978-3-65-808131-7, 978-3-65-808132-4
|
Authors |
Marie-Selien Fakkert, Hilde A.M. Voorveld, Eva A. van Reijmersdal, Fakkert, Marie-Selien, Voorveld, Hilde A.M., van Reijmersdal, Eva A. |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 2 | 50% |
Librarian | 1 | 25% |
Unspecified | 1 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 50% |
Unspecified | 1 | 25% |
Social Sciences | 1 | 25% |