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Mendeley readers
Chapter title |
Metaphor-Ad Layout Consistency Effects: The Moderating Role of Personality Traits
|
---|---|
Chapter number | 1 |
Book title |
Advances in Advertising Research (Vol. V)
|
Published by |
Springer Gabler, Wiesbaden, January 2015
|
DOI | 10.1007/978-3-658-08132-4_1 |
Book ISBNs |
978-3-65-808131-7, 978-3-65-808132-4
|
Authors |
Lampros Gkiouzepas, Gkiouzepas, Lampros |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 1 | 100% |