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Mendeley readers
Chapter title |
“Does it Pay off to Introduce my Partner?” The Role of Stakeholder Cocreation in Consumers’ Willingness to Pay
|
---|---|
Chapter number | 23 |
Book title |
Advances in Advertising Research (Vol. V)
|
Published by |
Springer Gabler, Wiesbaden, January 2015
|
DOI | 10.1007/978-3-658-08132-4_23 |
Book ISBNs |
978-3-65-808131-7, 978-3-65-808132-4
|
Authors |
Kande Kazadi, Annouk Lievens, Dominik Mahr, Kazadi, Kande, Lievens, Annouk, Mahr, Dominik |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Germany | 1 | 20% |
Unknown | 4 | 80% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 40% |
Professor | 1 | 20% |
Other | 1 | 20% |
Student > Doctoral Student | 1 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 80% |
Computer Science | 1 | 20% |