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Chapter title |
How Informative Are Chinese Television Commercials?
|
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Chapter number | 9 |
Book title |
Advances in Advertising Research (Vol. V)
|
Published by |
Springer Gabler, Wiesbaden, January 2015
|
DOI | 10.1007/978-3-658-08132-4_9 |
Book ISBNs |
978-3-65-808131-7, 978-3-65-808132-4
|
Authors |
Liyong Wang, Carolus L. C. Praet, Wang, Liyong, Praet, Carolus L. C. |