You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Electric Car Extensions of Car Brands: Impact on Brand Personality, Extension Evaluation and Parent Brand Feedback
|
---|---|
Chapter number | 19 |
Book title |
Advances in Advertising Research (Vol. V)
|
Published by |
Springer Fachmedien Wiesbaden, January 2015
|
DOI | 10.1007/978-3-658-08132-4_19 |
Book ISBNs |
978-3-65-808131-7, 978-3-65-808132-4
|
Authors |
Ms. Ingrid Moons, Dr. Patrick De Pelsmacker, Ingrid Moons, Patrick De Pelsmacker, Moons, Ingrid, De Pelsmacker, Patrick |
Editors |
Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki |
Mendeley readers
The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 12 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Other | 3 | 25% |
Student > Master | 2 | 17% |
Researcher | 1 | 8% |
Student > Doctoral Student | 1 | 8% |
Unspecified | 1 | 8% |
Other | 0 | 0% |
Unknown | 4 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 17% |
Agricultural and Biological Sciences | 2 | 17% |
Unspecified | 1 | 8% |
Computer Science | 1 | 8% |
Neuroscience | 1 | 8% |
Other | 1 | 8% |
Unknown | 4 | 33% |