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Timeline
Chapter title |
Game-Theory Models in the Allocation of Advertising Expenditures
|
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Chapter number | 58 |
Book title |
Mathematical Models in Marketing
|
Published by |
Springer, Berlin, Heidelberg, January 1976
|
DOI | 10.1007/978-3-642-51565-1_58 |
Book ISBNs |
978-3-54-007869-2, 978-3-64-251565-1
|
Authors |
Lawrence Friedman |