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Chapter title |
A Goal Programming Model for Media Planning
|
---|---|
Chapter number | 47 |
Book title |
Mathematical Models in Marketing
|
Published by |
Springer, Berlin, Heidelberg, January 1976
|
DOI | 10.1007/978-3-642-51565-1_47 |
Book ISBNs |
978-3-54-007869-2, 978-3-64-251565-1
|
Authors |
A. Charnes, W. W. Cooper, J. K. DeVoe, D. B. Learner, W. Reinecke, Charnes, A., Cooper, W. W., DeVoe, J. K., Learner, D. B., Reinecke, W. |