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Chapter title |
An Optimum Geographical Distribution of Publicity Expenditure in a Private Organization
|
---|---|
Chapter number | 57 |
Book title |
Mathematical Models in Marketing
|
Published by |
Springer, Berlin, Heidelberg, January 1976
|
DOI | 10.1007/978-3-642-51565-1_57 |
Book ISBNs |
978-3-54-007869-2, 978-3-64-251565-1
|
Authors |
A. P. Zentler, Dorothy Ryde, Zentler, A. P., Ryde, Dorothy |