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Mathematical Models in Marketing

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Cover of 'Mathematical Models in Marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
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    Chapter 1 Brand Preferences and Simple Markov Processes
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    Chapter 2 Customer Behavior as a Markov Process
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    Chapter 3 Brand Choice as a Probability Process
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    Chapter 4 The Dynamics of Brand Loyalty: A Markovian Approach
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    Chapter 5 A Mathematical Model for Marketing
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    Chapter 6 The Demand for Branded Goods as Estimated from Consumer Panel Data
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    Chapter 7 Consumer Brand Choice--A Learning Process?
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    Chapter 8 Stochastic Process Models of Consumer Behavior
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    Chapter 9 A Latent Markov Process Within the Individual
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    Chapter 10 The Neglected Use of Data
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    Chapter 11 A Stochastic Response Model with Application to Brand Choice
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    Chapter 12 A Mathematical Model of Consumer Behavior
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    Chapter 13 New Models of Consumer Loyalty Behavior: Aids to Setting and Evaluating Marketing Plans
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    Chapter 14 Dynamic Inference
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    Chapter 15 Progress on a Simplified Model of Stationary Purchasing Behaviour
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    Chapter 16 The Beta-Binomial Model for Consumer Purchasing Behaviour
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    Chapter 17 A Stochastic Interpretation of the Heavy Half
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    Chapter 18 A Dual-Effects Model of Brand Choice
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    Chapter 19 A Stochastic Model for Adaptive Behavior in a Dynamic Situation
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    Chapter 20 The New-Trier Stochastic Model of Brand Choice
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    Chapter 21 A Composite Heterogeneous Model for Brand Choice Behavior
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    Chapter 22 An Entropy Model of Brand Purchase Behavior
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    Chapter 23 A Modified Linear Learning Model of Buyer Behavior
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    Chapter 24 Analog Experiments with a Model of Consumer Attitude Change
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    Chapter 25 A Behavior Theory Approach to the Relations between Beliefs about an Object and the Attitude Toward the Object
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    Chapter 26 A Two-Dimensional Concept of Brand Loyalty
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    Chapter 27 The Relationship of Brand Attitudes and Brand Choice Behavior
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    Chapter 28 Television Show Preference: Application of a Choice Model
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    Chapter 29 An Exponential Discrepancy Model for Attitude Evaluation
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    Chapter 30 The Vector Model of Preferences: An Alternative to the Fishbein Model
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    Chapter 31 The Importance of Halo Effects in Multi-Attribute Attitude Models
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    Chapter 32 The Fishbein Extended Model and Consumer Behavior
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    Chapter 33 A Theory of Demand with Variable Consumer Preferences
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    Chapter 34 A New Approach to Consumer Theory
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    Chapter 35 A Geographic Model of an Urban Automobile Market
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    Chapter 36 Consumer’s Purchase Decision Process: Stochastic Models
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    Chapter 37 An Empirical Test of the Howard-Sheth Model of Buyer Behavior
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    Chapter 38 A Model of Consumer Behavior in a Single Market with Incomplete Information
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    Chapter 39 Mathematical Programming Models for the Determination of Attribute Weights
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    Chapter 40 An Interaction Model of Consumer Utility
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    Chapter 41 Product Attraction, Marketing Effort and Sales: Towards a Utility Model of Market Behavior
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    Chapter 42 Linear Programming in Media Selection
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    Chapter 43 Media Selection by Linear Programming
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    Chapter 44 Media Selection by Decision Programming
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    Chapter 45 Linear Programming and Space-Time Considerations in Media Selection
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    Chapter 46 An Exploration of Linear Programming in Media Selection
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    Chapter 47 A Goal Programming Model for Media Planning
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    Chapter 48 A Probabilistic Approach to Industrial Media Selection
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    Chapter 49 A Media Planning Calculus
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    Chapter 50 Considering Competition in Media Planning
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    Chapter 51 ADMOD: An Advertising Decision Model
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    Chapter 52 The Determination of Advertising Expenditure
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    Chapter 53 Optimal Advertising and Optimal Quality
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    Chapter 54 Optimal Advertising Policy Under Dynamic Conditions
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    Chapter 55 Diffusion Processes and Optimal Advertising Policy
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    Chapter 56 Monopoly Advertising: Dynamic Conditions
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    Chapter 57 An Optimum Geographical Distribution of Publicity Expenditure in a Private Organization
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    Chapter 58 Game-Theory Models in the Allocation of Advertising Expenditures
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    Chapter 59 Advertising Without Supply Control: Some Implications of a Study of the Advertising of Oranges
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    Chapter 60 A Model for Budgeting Advertising
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    Chapter 61 Optimal Advertising Appropriation
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    Chapter 62 Advertising Expenditures in Coupled Markets--A Game-Theory Approach
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    Chapter 63 A Simple Model for Determining Advertising Appropriations
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    Chapter 64 Theory Versus Practice in Allocating Advertising Money
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    Chapter 65 A Dynamic Model for Competitive Marketing in Coupled Markets
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    Chapter 66 A Model of Adaptive Control of Promotional Spending
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    Chapter 67 Models and Managers: The Concept of a Decision Calculus
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    Chapter 68 Optimal Advertising- Expenditure Implications of a Simultaneous-Equation Regression Analysis
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    Chapter 69 Optimal Advertising Expenditure
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    Chapter 70 Dynamic Correction in Marketing Planning Models
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    Chapter 71 The Effect of Promotional Effort on Sales
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    Chapter 72 An Operations-Research Study of Sales Response to Advertising
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    Chapter 73 Optimal Control of the Vidale-Wolfe Advertising Model
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    Chapter 74 Advertising and Cigarettes
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    Chapter 75 Bayesian Decision Theory in Advertising
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    Chapter 76 Differential Equation Approach to Marketing
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    Chapter 77 Consumer Response to Promotions
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    Chapter 78 A Simultaneous Equation Regression Study of Advertising and Sales of Cigarettes
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    Chapter 79 The Effect of Advertising on Liquor Brand Sales
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    Chapter 80 Estimating Dynamic Effects of Market Communications Expenditures
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    Chapter 81 Toward a Normative Model of Promotional Decision Making
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    Chapter 82 On-Line and Adaptive Optimum Advertising Control by a Diffusion Approximation
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    Chapter 83 The Product Life Cycle and Time-Varying Advertising Elasticities
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    Chapter 84 A Study in Promotional Competition
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    Chapter 85 Imperfect Markets Through Lack of Knowledge
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    Chapter 86 The Economics of Information
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    Chapter 87 Can Advertising Differentiate the Product?
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    Chapter 88 Zur Frage optimaler Diffusionspunkte in einem Modell der Mund-zu-Mund-Propaganda
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    Chapter 89 Short-Term Price and Dealing Effects in Selected Market Segments
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    Chapter 90 The Use of Models in Marketing Timing Decisions
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    Chapter 91 Determining Optimum Price Promotion Quantities
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    Chapter 92 A Quasi-Game Theory Approach to Pricing
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    Chapter 93 Adaptive Pricing by a Retailer
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    Chapter 94 Eine Preisabsatzfunktion zur optimalen Preis- und Qualitätspolitik bei heterogenen Gütern
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    Chapter 95 A Mathematical Model for Price Promotion
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    Chapter 96 Product Search and Evaluation
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    Chapter 97 Early Prediction of Market Success for New Grocery Products
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    Chapter 98 A Theory of Market Behavior After Innovation
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    Chapter 99 Dynamics of New Product Campaigns
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    Chapter 100 Competitive Strategies for New Product Marketing over the Life Cycle
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    Chapter 101 DEMON Mark II: Extremal Equations Solution and Approximation
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    Chapter 102 SPRINTER Mod III: A Model for the Analysis of New Frequently Purchased Consumer Products
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    Chapter 103 Stochastic Models for Monitoring New-Product Introductions
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    Chapter 104 New-Product Profit Evaluation Models
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    Chapter 105 A New Product Analysis and Decision Model
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    Chapter 106 The Theory of First Purchase of New Products
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    Chapter 107 A New Product Growth Model for Consumer Durables
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    Chapter 108 The Analysis of Uncertainty Resolution in Capital Budgeting for New Products
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    Chapter 109 Forecasting the Demand for New Convenience Products
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    Chapter 110 Dynamic Forecasts of New Product Demand Using a Depth of Repeat Model
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    Chapter 111 Advertising and Promotion Effects on Consumer Response to New Products
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    Chapter 112 An Econometric Analysis of Advertising, Retail Availability, and Sales of a New Brand
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    Chapter 113 Ansätze für eine ökonomische Analyse des Konsums neuartiger Konsumgüter
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    Chapter 114 PERCEPTOR: A Model for Product Positioning
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    Chapter 115 A Mathematical Modeling Approach to Product Line Decisions
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    Chapter 116 Forecasting Sales by Exponentially Weighted Moving Averages
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    Chapter 117 Use of Consumer Panels for Brand-Share Prediction
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    Chapter 118 Zur Problematik von Wendepunkten in Trendfunktionen, dargestellt an einem Modell zur Prognose von Marktanteilen
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    Chapter 119 The RAS Method for Two-Dimensional Forecasts
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    Chapter 120 Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases
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    Chapter 121 A Model for Scale of Operations
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    Chapter 122 A Warehouse-Location Problem
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    Chapter 123 A Heuristic Program for Locating Warehouses
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    Chapter 124 Brand Switching and Mathematical Programming in Market Expansion
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    Chapter 125 A Market Potential Model and its Application to Planning Regional Shopping Centers
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    Chapter 126 Determining Optimum Distribution Points for Economical Warehousing and Transportation
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    Chapter 127 Market Share, Distance and Potential
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    Chapter 128 A System Construct for Evaluating Retail Market Locations
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    Chapter 129 A Model for Allocating Retail Outlet Building Resources across Market Areas
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    Chapter 130 Spatial Allocation of Selling Expense
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    Chapter 131 A Study of Sales Operations
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    Chapter 132 On a Linear Programming, Combinatorial Approach to the Travelling-Salesman Problem
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    Chapter 133 An Optimal Plan for Salesmen’s Compensation
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    Chapter 134 Surveillance of Multi-Component Systems: A Stochastic Traveling Salesman’s Problem
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    Chapter 135 Sales Planning and Control Using Absorbing Markov Chains
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    Chapter 136 The Traveling Salesman Problem: A Survey
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    Chapter 137 A Multiple-Product Sales Force Allocation Model
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    Chapter 138 CALLPLAN: An Interactive Salesman’s Call Planning System
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    Chapter 139 Some Correlates of Coffee and Cleanser Brand Shares
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    Chapter 140 Mathematical Model for a Duopolistic Market
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    Chapter 141 Mathematical Models in Marketing
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    Chapter 142 Determinants of Market Share
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    Chapter 143 A Theory of Market Segmentation
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    Chapter 144 Market Measurement and Planning With a Simultaneous-Equation Model
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    Chapter 145 A Computer On-Line Marketing Mix Model
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    Chapter 146 Solving the “Marketing Mix” Problem Using Geometric Programming
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    Chapter 147 A Market Share Theorem
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    Chapter 148 BRANDAID: A Marketing-Mix Model, Part 1: Structure
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    Chapter 149 Simulation of Market Processes
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    Chapter 150 Marketing Analysis Training Exercise
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    Chapter 151 Trade Area Boundaries: Some Issues in Theory and Methodology
Overall attention for this book and its chapters
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Title
Mathematical Models in Marketing
Published by
Springer Berlin Heidelberg, April 2013
DOI 10.1007/978-3-642-51565-1
ISBNs
978-3-54-007869-2, 978-3-64-251565-1
Authors

Funke, Ursula H.

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 24 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Germany 1 4%
Unknown 23 96%

Demographic breakdown

Readers by professional status Count As %
Student > Master 1 4%
Student > Ph. D. Student 1 4%
Unknown 22 92%
Readers by discipline Count As %
Business, Management and Accounting 1 4%
Computer Science 1 4%
Unknown 22 92%