You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
A Dual-Effects Model of Brand Choice
|
---|---|
Chapter number | 18 |
Book title |
Mathematical Models in Marketing
|
Published by |
Springer, Berlin, Heidelberg, January 1976
|
DOI | 10.1007/978-3-642-51565-1_18 |
Book ISBNs |
978-3-54-007869-2, 978-3-64-251565-1
|
Authors |
J. Morgan Jones, Jones, J. Morgan |