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Mendeley readers
Chapter title |
Optimal Advertising and Optimal Quality
|
---|---|
Chapter number | 53 |
Book title |
Mathematical Models in Marketing
|
Published by |
Springer, Berlin, Heidelberg, January 1976
|
DOI | 10.1007/978-3-642-51565-1_53 |
Book ISBNs |
978-3-54-007869-2, 978-3-64-251565-1
|
Authors |
Robert Dorfman, Peter O. Steiner, Dorfman, Robert, Steiner, Peter O. |
Mendeley readers
The data shown below were compiled from readership statistics for 132 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
United States | 5 | 4% |
Germany | 3 | 2% |
United Kingdom | 2 | 2% |
Belgium | 1 | <1% |
Indonesia | 1 | <1% |
Unknown | 120 | 91% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 35 | 27% |
Professor > Associate Professor | 15 | 11% |
Student > Master | 13 | 10% |
Researcher | 11 | 8% |
Student > Doctoral Student | 11 | 8% |
Other | 33 | 25% |
Unknown | 14 | 11% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 52 | 39% |
Business, Management and Accounting | 40 | 30% |
Social Sciences | 8 | 6% |
Computer Science | 7 | 5% |
Engineering | 2 | 2% |
Other | 6 | 5% |
Unknown | 17 | 13% |