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Chapter title |
Solving the “Marketing Mix” Problem Using Geometric Programming
|
---|---|
Chapter number | 146 |
Book title |
Mathematical Models in Marketing
|
Published by |
Springer, Berlin, Heidelberg, January 1976
|
DOI | 10.1007/978-3-642-51565-1_146 |
Book ISBNs |
978-3-54-007869-2, 978-3-64-251565-1
|
Authors |
V. Balachandran, D. H. Gensch, Balachandran, V., Gensch, D. H. |