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Timeline
Chapter title |
Use of Consumer Panels for Brand-Share Prediction
|
---|---|
Chapter number | 117 |
Book title |
Mathematical Models in Marketing
|
Published by |
Springer, Berlin, Heidelberg, January 1976
|
DOI | 10.1007/978-3-642-51565-1_117 |
Book ISBNs |
978-3-54-007869-2, 978-3-64-251565-1
|
Authors |
J. H. Parfitt, B. J. K. Collins, Parfitt, J. H., Collins, B. J. K. |