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Timeline
Mendeley readers
Chapter title |
A Behavior Theory Approach to the Relations between Beliefs about an Object and the Attitude Toward the Object
|
---|---|
Chapter number | 25 |
Book title |
Mathematical Models in Marketing
|
Published by |
Springer, Berlin, Heidelberg, January 1976
|
DOI | 10.1007/978-3-642-51565-1_25 |
Book ISBNs |
978-3-54-007869-2, 978-3-64-251565-1
|
Authors |
Martin Fishbein |
Mendeley readers
The data shown below were compiled from readership statistics for 154 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
New Zealand | 1 | <1% |
United States | 1 | <1% |
Unknown | 152 | 99% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 24 | 16% |
Student > Master | 21 | 14% |
Student > Doctoral Student | 10 | 6% |
Student > Bachelor | 9 | 6% |
Student > Postgraduate | 7 | 5% |
Other | 18 | 12% |
Unknown | 65 | 42% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 25 | 16% |
Social Sciences | 14 | 9% |
Economics, Econometrics and Finance | 9 | 6% |
Psychology | 8 | 5% |
Medicine and Dentistry | 7 | 5% |
Other | 18 | 12% |
Unknown | 73 | 47% |