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Timeline
Mendeley readers
Chapter title |
BRANDAID: A Marketing-Mix Model, Part 1: Structure
|
---|---|
Chapter number | 148 |
Book title |
Mathematical Models in Marketing
|
Published by |
Springer, Berlin, Heidelberg, January 1976
|
DOI | 10.1007/978-3-642-51565-1_148 |
Book ISBNs |
978-3-54-007869-2, 978-3-64-251565-1
|
Authors |
John D. C. Little, Little, John D. C. |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 2 | 67% |
Unknown | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Biochemistry, Genetics and Molecular Biology | 1 | 33% |
Sports and Recreations | 1 | 33% |
Unknown | 1 | 33% |