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Chapter title |
The Relationship of Brand Attitudes and Brand Choice Behavior
|
---|---|
Chapter number | 27 |
Book title |
Mathematical Models in Marketing
|
Published by |
Springer, Berlin, Heidelberg, January 1976
|
DOI | 10.1007/978-3-642-51565-1_27 |
Book ISBNs |
978-3-54-007869-2, 978-3-64-251565-1
|
Authors |
George S. Day, Day, George S. |