Attention for Chapter 48:
Exploring the Dimensions of Customer Perceived Value of General Insurance: A Cross-Sectional Study in the Uae
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Chapter title |
Exploring the Dimensions of Customer Perceived Value of General Insurance: A Cross-Sectional Study in the Uae
|
Chapter number |
48 |
Book title |
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-10963-3_48 |
Book ISBNs |
978-3-31-910962-6, 978-3-31-910963-3
|
Authors |
Eappen Thiruvattal, Dan Petrovici
|
Timeline
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
4 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
2 |
50% |
Student > Bachelor |
1 |
25% |
Student > Master |
1 |
25% |
Readers by discipline |
Count |
As % |
Economics, Econometrics and Finance |
2 |
50% |
Sports and Recreations |
1 |
25% |
Business, Management and Accounting |
1 |
25% |