You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Removing the Product but Retaining the Customer: How to Manage Customer Reactions to Product Eliminations
|
---|---|
Chapter number | 17 |
Book title |
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10963-3_17 |
Book ISBNs |
978-3-31-910962-6, 978-3-31-910963-3
|
Authors |
Christian Homburg, Jana-Kristin Prigge, Andreas Fürst |