Attention for Chapter 105:
Exploring the Causal Structure Between Perceived Corporate Reputation and Consumer Satisfaction – an Experimental Investigation
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Chapter title |
Exploring the Causal Structure Between Perceived Corporate Reputation and Consumer Satisfaction – an Experimental Investigation
|
Chapter number |
105 |
Book title |
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-10963-3_105 |
Book ISBNs |
978-3-31-910962-6, 978-3-31-910963-3
|
Authors |
Sabrina Helm, Ina Garnefeld, Julia Spelsiek
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
6 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
17% |
Professor > Associate Professor |
1 |
17% |
Student > Bachelor |
1 |
17% |
Researcher |
1 |
17% |
Lecturer |
1 |
17% |
Other |
0 |
0% |
Unknown |
1 |
17% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
3 |
50% |
Unspecified |
1 |
17% |
Economics, Econometrics and Finance |
1 |
17% |
Unknown |
1 |
17% |