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Chapter title |
Corporate Identity and Corporate Identity Management: a Comparison of International Approaches
|
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Chapter number | 128 |
Book title |
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10963-3_128 |
Book ISBNs |
978-3-31-910962-6, 978-3-31-910963-3
|
Authors |
Klaus-Peter Wiedmann, John M. T. Balmer, Ray Holland, Kevin Money, Shaun Powell, Wiedmann, Klaus-Peter, Balmer, John M. T., Holland, Ray, Money, Kevin, Powell, Shaun |