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Mendeley readers
Chapter title |
New Kid on the Block: The Impact of Digital Signage as a Retail Atmospheric Tool
|
---|---|
Chapter number | 197 |
Book title |
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10963-3_197 |
Book ISBNs |
978-3-31-910962-6, 978-3-31-910963-3
|
Authors |
Charles Dennis, Richard Michon, Andrew Newman |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 20% |
Student > Ph. D. Student | 1 | 20% |
Student > Doctoral Student | 1 | 20% |
Student > Master | 1 | 20% |
Unknown | 1 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 40% |
Economics, Econometrics and Finance | 1 | 20% |
Engineering | 1 | 20% |
Unknown | 1 | 20% |