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Chapter title |
Drivers of Service Brand Extension Success
|
---|---|
Chapter number | 163 |
Book title |
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10963-3_163 |
Book ISBNs |
978-3-31-910962-6, 978-3-31-910963-3
|
Authors |
Christina Sichtmann, Maren Klein |