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Chapter title |
The Impacts of Price Messages on Consumers’ Value Perception and Buying Intention: Testing the Mediating Effect of Perceived Sticker Shock
|
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Chapter number | 125 |
Book title |
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10963-3_125 |
Book ISBNs |
978-3-31-910962-6, 978-3-31-910963-3
|
Authors |
Weiling Zhuang, Qian Xiao |