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X Demographics
Chapter title |
Consumer Decision Making for Sequential Experiential Products: Does the Product Serial Position Matter?
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Chapter number | 25 |
Book title |
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer International Publishing, January 2016
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DOI | 10.1007/978-3-319-10963-3_25 |
Book ISBNs |
978-3-31-910962-6, 978-3-31-910963-3
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Authors |
Dipayan Biswas, Dhruv Grewal, Anne Roggeveen |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
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Unknown | 1 | 100% |
Demographic breakdown
Type | Count | As % |
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Scientists | 1 | 100% |