Attention for Chapter 117:
Applying Neuroscience to Marketing and Consumer Research: a Review of Functional Magnetic Resonance Imaging Studies
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Chapter title |
Applying Neuroscience to Marketing and Consumer Research: a Review of Functional Magnetic Resonance Imaging Studies
|
Chapter number |
117 |
Book title |
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-10963-3_117 |
Book ISBNs |
978-3-31-910962-6, 978-3-31-910963-3
|
Authors |
Martin Reimann, Andreas Aholt, Carolin Neuhaus, Oliver Schilke, Thorsten Teichert, Bernd Weber
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
2 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
1 |
50% |
Student > Bachelor |
1 |
50% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
1 |
50% |
Psychology |
1 |
50% |