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Chapter title |
Consumers’ Propensity to Choose Non-Conventional Health Care Treatments: Hippocratic or Hypocritic Prognosis for U.S. Health Care?
|
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Chapter number | 161 |
Book title |
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10963-3_161 |
Book ISBNs |
978-3-31-910962-6, 978-3-31-910963-3
|
Authors |
Rajasree K. Rajamma, Lou E. Pelton, Annie H. Liu |