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Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

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Table of Contents

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    Book Overview
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    Chapter 1 Analyzing Brand Communities: Structure and Behavior
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    Chapter 2 Struggling for Control: How Members of an Online Community Work Together for Independent Goals
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    Chapter 3 Consumers on a Mission: A Qualitative Study of an Ongoing Consumer Boycott
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    Chapter 4 Reconceptualizing and Validating the SEC Framework for Understanding Consumers’ Product Evaluations
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    Chapter 5 Dynamic Perspective of Service Experience: A Review of the Literature
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    Chapter 6 First-Time and Repeat Visitors: What Makes a Satisfying Museum Experience?
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    Chapter 7 Perceptions of Value in Complaint Handling Service Encounters
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    Chapter 8 The Effects of Sponsorship Portfolio on Consumer Associations of the Sponsor Brand
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    Chapter 9 An Investigation into the Sponsorship Effects on Attitudes and Behavior of Rival Fans
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    Chapter 10 Negative Effects in Sponsorships: An Empirical Investigation
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    Chapter 11 Factors Influencing the Validity of Measuring Willingness-to-Pay with Choice-Based Conjoint Analysis
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    Chapter 12 The Effect of a Status Cue on Personally Initiated Self-Administered Surveys
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    Chapter 13 A Systematic Procedure of Understanding Consumer Decision Making
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    Chapter 14 Identifying the Drivers of Corporate Reputations – In Search of a Convincing Approach
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    Chapter 15 Exploring Brand Equity Differences Between Utilitarian and Hedonic Products
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    Chapter 16 Does Emotional Attachment to a Parent Brand Protect Brand Extensions from Negative Word-of-Mouth?
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    Chapter 17 Removing the Product but Retaining the Customer: How to Manage Customer Reactions to Product Eliminations
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    Chapter 18 Supply Chain Management Ethics
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    Chapter 19 Supply Chain Management Practices in Indian Electronics Industry
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    Chapter 20 Exploring the Potential Effects of Time Pressure in Supply Chain Relationships
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    Chapter 21 Conceptualizing Effects of Cultural Web Site Adaptation on Consumers’ Online Trust
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    Chapter 22 Dogmatism and Online Consumption: Examining the Moderating Role of Trust and Value of Exchange Outcome
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    Chapter 23 Dynamic Online Trust
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    Chapter 24 Investigating Strategy Use for a Single Choice Decision
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    Chapter 25 Consumer Decision Making for Sequential Experiential Products: Does the Product Serial Position Matter?
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    Chapter 26 Design Dominates Function
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    Chapter 27 Customer - Supplier Perspective of the Antecedents and Value Outcomes of Business Relationships
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    Chapter 28 Modeling the Buying Center Influence: Value Creation in Buyer-Seller Relationships
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    Chapter 29 A Three-Dimensional Customer Commitment Model: Its Impact on Relational Outcomes
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    Chapter 30 Perspective on Sales Training, Past, Present and Future
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    Chapter 31 Emotional Intelligence: A Diagnostic Scale Optimized for Sales Force Selection And Development
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    Chapter 32 Linguistic Stereotyping in Call Centers
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    Chapter 33 The Co-Creation and Co-Destruction of Value Through Language: An Analysis of University Service Provision to Industry Within Shifting Paradigms
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    Chapter 34 Towards Understanding Intention to Purchase Online Music Downloads: A South African Survey
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    Chapter 35 Independent Musicians’ Needs for and Satisfaction with Business Services from External Providers: An Empirical Study
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    Chapter 36 The Influence of Media Exposure on Materialism, Fashion Innovativeness and Cognitive Age: A Multi-Country Study
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    Chapter 37 The Impact of Consumer Animosity on Country-of-Origin Effect: The Evidence from the Political Event of Chinese Opposing Japan’s Un Bid
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    Chapter 38 Exploring New Dimensions of Animosity in Country Dyads through Three Case Studies: Pakistan vs India, Korea vs Japan, and Australia vs France
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    Chapter 39 Toward a Service-Dominant Logic for International Marketing
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    Chapter 40 Does Marketing Suffer from Myopic Investment Behavior?
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    Chapter 41 Responsible Marketing Strategies: New Challenges and Opportunities
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    Chapter 42 Controlling the Odds: Skill or Conceit?
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    Chapter 43 Conspicuous Consumption of Branded Accessories
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    Chapter 44 Tobacco Purchase and Consumption by Smokers Intending to Quit
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    Chapter 45 The Role of Public Commitment as a Motivator for Weight-Loss
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    Chapter 46 Relationship Quality in the Selling of Financial Services: Friends, Good and Bad Customers
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    Chapter 47 Why Customers Stay in Relationships: The Lock-in Factors
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    Chapter 48 Exploring the Dimensions of Customer Perceived Value of General Insurance: A Cross-Sectional Study in the Uae
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    Chapter 49 Perceived Consumer Satisfaction with Service Quality: Testing Moderation Effects
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    Chapter 50 Applying Recognition of Emotions in Speech to Extend the Impact of Brand Slogan Research
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    Chapter 51 Attitude Toward Advertising: An Exploratory Study of the New Generation Consumers in Bangladesh
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    Chapter 52 Gender and Personality Drivers of Consumer Mixed Emotional Response
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    Chapter 53 The Influence of Salesperson Customer Orientation, Adaptive Selling, and Interpersonal Listening on Consulting Effectiveness
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    Chapter 54 The Role of the Sales Employee in Securing Business Customers’ Satisfaction: A Multilevel Study
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    Chapter 55 The Antecedents of Interpersonal Trust in Sales and Service Relationships: A Review and Recommendations for Future Research
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    Chapter 56 Investigating and Asserting the Influence of the Sales Force on the Prevention of Customers’ Late Payment
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    Chapter 57 Brand Stress and How Consumers Cope with it? An Exploratory Analysis
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    Chapter 58 Reconciling the Paradoxical Nature of Violent Advertisements: A Thematic Analysis
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    Chapter 59 Consumers’ Responses to Advocacy Advertising: Sympathy, Empathy, and Attitudes
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    Chapter 60 Consumer Reaction to Gasoline Price Increase – Price and Environmental Consciousness
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    Chapter 61 Effects of Self Congruity and Functional Congruity on Brand Trust: Relative Review and a Research Model
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    Chapter 62 Consumer-Based Brand Equity: A Reserch Synthesis and Direction
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    Chapter 63 Semantic Networks of Strong and Weak Brands
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    Chapter 64 Effects of Product Assortment on Consumers’ Brand Preference in Retailing
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    Chapter 65 When firm Unethical Behavior gets in the way of Consumer – Brand Relationships
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    Chapter 66 Customer Metrics for the Boardroom - what we can Learn and Unlearn from Finance?
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    Chapter 67 Brand Valuation – Comparison of two Valuation Methods
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    Chapter 68 A Continuous Payment Customer Migration Model with Periodicity
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    Chapter 69 Marketing to Emerging Markets: Is it Different?, Challenges for the Marketing Manager and Scholar
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    Chapter 70 Brand Authenticity: The Role of Stability and Rarity
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    Chapter 71 Is this Ready-to-wear Collection a Success? the Outlook of International High Fashion Brands on Performance
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    Chapter 72 What Leads A Frontline Customer-Contact Employee to Engage in Service Sabotage?
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    Chapter 73 An Analysis of Customer-Based University Reputation and Reputational Consequences
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    Chapter 74 Church Marketing: An Investigation of the Role of Market Orientation in Church Participation
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    Chapter 75 The Restaurant Personality Scale
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    Chapter 76 Antecedents and Consequences of Customer Confusion in Service-to-Business Markets
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    Chapter 77 2008 AMS Outstanding Marketing Teacher Award
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    Chapter 78 2008 AMS Outstanding Marketing Teacher Award: Teaching Philosophy
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    Chapter 79 2008 AMS Outstanding Marketing Teacher Award: A Few Thoughts and Observations
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    Chapter 80 The Effect of Counterfactual Thinking On Behavioral Intentions: The Role of Goal Strength
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    Chapter 81 Food for Thought: The Impact of Counterfactual Thinking on the Use of Nutrition Information
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    Chapter 82 Leader Focused Search: Influence of a Tentative Preference on Information Selection
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    Chapter 83 Plural Governance in Industrial Purchasing: An Exploratory Study of Combinations in Actual Use
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    Chapter 84 Inter-Organizational Governance in Uncertain Environments: Does Trust Matter?
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    Chapter 85 Making more Foreign or Domestic Friends: The Sales Impact of a Firm’s Alliance Portfolio Cultural Diversity and Country Experience
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    Chapter 86 Striking the Balance Between Global Synergies and Local Responsiveness in International Marketing
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    Chapter 87 Managing Channel Coordination: Modeling the Effects of Dominant Retailers’ Power on Quantiy Discounts
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    Chapter 88 The Marketing Ripple in Supply Chains
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    Chapter 89 A Conceptual Framework of the Impact of the Impact of Interorganizational Relationship Factors on the New Service Development Offerings of Third Party Logistics Providers
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    Chapter 90 Managing Channel Conflict in the age of E-Commerce: External and Internal Factors
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    Chapter 91 How Consumers Cope with Buying Counterfeits: Effects of Dissonance Reduction Strategies
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    Chapter 92 Understanding Motivations to Purchase Counterfeit Items in China
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    Chapter 93 Demystifying Counterfeit Purchase Behavior: Towards a Comprehensive Conceptual Framework
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    Chapter 94 Developing New Services with the Collaboration of Global Customers
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    Chapter 95 Performance in Internationalization of Service Firms: The Case of Computer-Related Services Sector
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    Chapter 96 Complaint Intention of Dissatisfied Customers: The Moderating Role of Affective Commitment and Complaint Barriers
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    Chapter 97 How Consumers are Searching: The Importance of the Internet to the Healthcare Industry
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    Chapter 98 National Innovativeness: The Effect of the Environment on Product Adoption
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    Chapter 99 Examining Flows of Design Information in New Product Development: The Moderating Role of Creativity
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    Chapter 100 Product Development for Emerging Markets: Towards a Framework for Integrating Contextual Information Into the Design Process
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    Chapter 101 Navigating the ‘Valley of Death’: an Investigation of Which Marketing Competencies Lead Toward Successful Technology Commercialization
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    Chapter 102 Marketing, Innovation and Economic Growth
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    Chapter 103 The Role of Technology in Serving the Needs of Base-of-the-Pyramid Markets
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    Chapter 104 Understanding Downsizing from the Customers’ Perspective: The Role of Customer Uncertainty and Downsizing Communication
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    Chapter 105 Exploring the Causal Structure Between Perceived Corporate Reputation and Consumer Satisfaction – an Experimental Investigation
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    Chapter 106 Customer Value Creation: Some Empirical Evidence from Market-Oriented Firms
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    Chapter 107 Emerging Opportunities for Teaching and Research in Virtual Worlds
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    Chapter 108 An Empirical Investigation of Gender Identity on Consumers’ Product and Brand Perceptions
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    Chapter 109 Assurance of Learning: Analysis of a Marketing Core Concepts Exam
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    Chapter 110 Being the Victim: Retail Crime and Loss Prevention
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    Chapter 111 Managed Care “Sicko” / Profits so-so
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    Chapter 112 Consumer Brand Equity, Perception, Website Trust and Behavioral Intention in Relational Model
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    Chapter 113 Differences in mood Behavior on Club Vacations: the Impact of Vacationer’s and Holiday’s Attributes
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    Chapter 114 Challenging First year Marketing Students Using a Tournament Style Competition
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    Chapter 115 Supplier Orientation: Expanding the Conceptual Scope of Market Orientation
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    Chapter 116 The Individual Barriers to Internal Integration of Marketing and Logistics
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    Chapter 117 Applying Neuroscience to Marketing and Consumer Research: a Review of Functional Magnetic Resonance Imaging Studies
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    Chapter 118 Dogmatism and Innovativeness: a Psychometric Evaluation of a New Measure of Dogmatism for Marketing
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    Chapter 119 The Impact of Consumer Innovation Types on Consumers’ New Product Adoption: a Taxonomy
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    Chapter 120 The Relationship Between Service Quality, Perceived Value, Trust and Loyalty to Mobile Operators and Their Services
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    Chapter 121 Buyer Satisfaction and Loyalty Intention in an Online Auction: Online Auction Website Versus Online Auction Seller
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    Chapter 122 The Role of Trust in Relationship Marketing in Business-to-Business Financial Services
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    Chapter 123 Why Reflect Reality? an Exploratory Study on the Effectiveness of Traditionally Attravive Models (Tams) and Reasitically Attractive Models (Rams) in Fashion and Beauty Advertising
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    Chapter 124 How Personal Nostalgia Influences Giving to Charity
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    Chapter 125 The Impacts of Price Messages on Consumers’ Value Perception and Buying Intention: Testing the Mediating Effect of Perceived Sticker Shock
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    Chapter 126 On International Market Opportunity Assessment: Three Studies
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    Chapter 127 International Outsourcing: Innovation Speed, Product Quality, and Market Performance
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    Chapter 128 Corporate Identity and Corporate Identity Management: a Comparison of International Approaches
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    Chapter 129 Doctoral Student Life: Teaching Effectiveness, Research Productivity, and Time Management
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    Chapter 130 A Snowball Effect of Emotional Infomration in Electronic Word-of-Mouth Communication
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    Chapter 131 Antecedents of Successful sms Advertising in Korea: the Pivotal Roles of ad Relevance and Responsiveness to Promotions
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    Chapter 132 Factors Influencing Information Search and Satisfaction on an International E-Health Website. A Cross-Cultural Study.
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    Chapter 133 How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailer?: It Depends on Cue Typicality and the Reputation Cue’s Valence
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    Chapter 134 Determinants of the Intention to Buy Private Label Brands - A Revised Perspective
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    Chapter 135 Consumer Expectation and Perception of Service Quality: A Case Study of Modern Urban Retailers in Bangladesh
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    Chapter 136 An Empirical Comparison of Computer-Based Conjoint Variants in Multi-Attributive Purchase Decisions
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    Chapter 137 Annoyed or Calm? the Effects of Download Delay and Background Music on Internet Users Perception of Waiting Time and Affects
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    Chapter 138 Antecedents and Performance Outcomes of Relationship Quality: The Case of Franchising
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    Chapter 139 Antecedents of Web Site Loyalty: Results from Four Countries
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    Chapter 140 Autonomy in the Consumer Context: A Consideration for Ethical Marketing Decisions
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    Chapter 141 Do Complaining Customers Signal Manufacturing Success?
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    Chapter 142 Do Unknown Brands Profit more from Sponsorship? A Longitudinal Analysis
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    Chapter 143 Finding a Route to Development: Images and Equity of Developing Counties
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    Chapter 144 Globalization and the Islamic-Arab Region: The Need for and Role of Advanced Business Education in the Middle East and Northern Africa
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    Chapter 145 The Power of Passion: Assessing Antecedents and Outcomes of Brand Passion
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    Chapter 146 The Role of Mood and Attribute Expectation on Recall: Comparing Broaden-and-Build Theory to the Affect Infusion Model
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    Chapter 147 Hello Stranger! - Applying the Concept of Interpersonal Attraction in Developing Better Customer-to-Customer Experience
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    Chapter 148 Employee Smile in Service Encounters: A Review of the Literature and Research Directions
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    Chapter 149 Blind Judgment at First Sight: Trusting Physicians from Their Attire
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    Chapter 150 The Effects of Backstage Visualization on Consumption Evaluation: A Three-Stage Model of Service Consumption Approach
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    Chapter 151 Consumer Traits, Motives and Mood: Influencers on Group Travel Evaluations
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    Chapter 152 The Impact of Maturation and Attitude Importance on Industry Support
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    Chapter 153 Encouraging Cross-Functional and Group Based Learning: The Simulation Exercise
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    Chapter 154 Experimenting with a Team Norm Intervention in a Marketing Simulation: why Isn’t this Working?
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    Chapter 155 Client Vs. Non-Client Group Projects: Do Students Perceive any Differences?
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    Chapter 156 A Prescription for Tablets: Using Pen-Based Computing in the Marketing Case Class
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    Chapter 157 The Complexity of Stakeholder Engagement
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    Chapter 158 Codes of Ethics Artefacts in Australia, Canada and Sweden: A Longitudinal Study
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    Chapter 159 Business Ethics: Characteristics of an (Un)Ethical Decision Maker
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    Chapter 160 When Companies Do Good: Building Trust through Corporate Social Responsibility – An Emprical Study
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    Chapter 161 Consumers’ Propensity to Choose Non-Conventional Health Care Treatments: Hippocratic or Hypocritic Prognosis for U.S. Health Care?
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    Chapter 162 Learning to be Market-Driven: Experiential Programs for Technical Professionals
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    Chapter 163 Drivers of Service Brand Extension Success
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    Chapter 164 The Moderating Effect of Brand-Inertia on the Relationship between Switching Cost and Loyalty
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    Chapter 165 Consumer-Brand Virtue Character Congruence in a Retail Service Setting
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    Chapter 166 Convergence in Healthcare: Why Can’t a Product be More Like a Service?
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    Chapter 167 Old School Values in a New School Consumption Environment: A Study of the Arena Football League
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    Chapter 168 Athletic Giving and Academic Giving: Examining the Value of Split Donors to Educational Institutions
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    Chapter 169 A Comprehensive View of High- and Extreme-Risk Consumption: The HERC Model
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    Chapter 170 The Impact of Informal Roles on Information Diffusion: In Search of the Go-to-Guy
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    Chapter 171 Making Probability Judgments of Future Product Failures: The Role of Mental Unpacking
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    Chapter 172 An Examination of Regifting: A Look at the Behaviors Behind this Gift-Giving Phenomenon
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    Chapter 173 New Customer Promotions and their Impact on Existing Customers
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    Chapter 174 Antecedents to Market-Oriented Behavior: A Study of International Joint Ventures
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    Chapter 175 Setting a Platform to Enhance Subsidiaries’ Market Responsiveness in China
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    Chapter 176 Standardization Vs. Localization of Firms’ Corporate Philanthropy Strategies when Entering Foreign Markets
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    Chapter 177 Technology Acquisition and Business Performance Under Guanxi: The Moderating Role of Business Networks and Government Relationships in China
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    Chapter 178 Good Grades or Fair Grades: The Impact of Expected and Deserved Grades on the Student Evaluation of Instruction
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    Chapter 179 Re-Engineering Assessment Practices: A Case Study on the use of Multiple-Choice Tests in a UK Marketing Class
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    Chapter 180 Belgian Waffles and British Beer: Does it Effect Students’ Consumer Ethnocentrism?
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    Chapter 181 Perspectives on Marketing Vis-À-Vis SCM
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    Chapter 182 A Model of It-Enabled Integrated Supply Chain Capability
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    Chapter 183 CRM, SRM, and Integrated NPD: Having the Right Product Versus Having the Product Right
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    Chapter 184 Exploring Vanity-Related Attitudes to Identify Customer Segments:Framework Development and First Empirical Results
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    Chapter 185 Consumers’ Willingness to Pay for Recycled Versus New/Conventional Products
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    Chapter 186 The Interrelationship of Stock Ownership and Customer Relationship Volume
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    Chapter 187 Exploring The Implications of Relationship Between Internal Marketing and External Marketing
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    Chapter 188 Internal Marketing in the Travel Agency Industry in the Western Cape Province of South Africa
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    Chapter 189 Consumer-to-Consumer Interactions During Group Travel Experiences: Assessing Motivations, Influencers, and Management Actions
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    Chapter 190 Beyond Trial: Consumer Assimilation of E-Banking
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    Chapter 191 Shopping Online: The Role of Attribute-Benefit Mapping Information
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    Chapter 192 Virtual Connections: The Role of Avatars in Online Relationship Marketing
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    Chapter 193 Motivations for Adaptive Versus Substantial Commitment in a New Sales Program
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    Chapter 194 Common Knowledge in Buyer-Supplier Relationships and its Moderating Effect on the Relationship Between Environmental Uncertainty and Relational Contracts
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    Chapter 195 Measuring Network Competence in an Emerging Market: Results of a Pilot Study in South Africa.
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    Chapter 196 The Impact of Standardization and Adaptation on Performance in Retailing: Empirical Evidence from Franchising
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    Chapter 197 New Kid on the Block: The Impact of Digital Signage as a Retail Atmospheric Tool
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    Chapter 198 Fashion Shoppers’ Response to the Mall Retail Environment
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    Chapter 199 Another Type of “Secret” Shopping? The Effects of Presence of Others on Compulsive Buying
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    Chapter 200 Market Creation: A Path to Sustainable Competitive Advantage
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    Chapter 201 The Strategic Side of Trends: On Deviance, Normalization, and the Creation of Markets
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    Chapter 202 Organizational Search and Market Orientation
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    Chapter 203 A Backward Glance of who and what Marketing Scholars have Been Researching, 1977–2002
  205. Altmetric Badge
    Chapter 204 Putting the ‘Business’ Back into B-School Education
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    Chapter 205 Teaching Elephants to Dance!:Building Sustainable Systems for Value Creation
  207. Altmetric Badge
    Chapter 206 Excellence in Marketing Education and Innovative Teaching Track - Special Session Creating Value in Marketing Courses
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Title
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
Published by
Springer, Cham, December 2014
DOI 10.1007/978-3-319-10963-3
ISBNs
978-3-31-910962-6, 978-3-31-910963-3, 978-3-31-936494-0
Editors

Leroy Robinson, Jr.

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Geographical breakdown

Country Count As %
Unknown 7 100%

Demographic breakdown

Readers by professional status Count As %
Researcher 4 57%
Lecturer 1 14%
Other 1 14%
Unknown 1 14%
Readers by discipline Count As %
Business, Management and Accounting 3 43%
Social Sciences 2 29%
Arts and Humanities 1 14%
Unknown 1 14%