You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Affective Interaction with Technology: The Role of Virtual Assistants in Interactive Marketing
|
---|---|
Chapter number | 13 |
Book title |
The Palgrave Handbook of Interactive Marketing
|
Published by |
Palgrave Macmillan, Cham, January 2023
|
DOI | 10.1007/978-3-031-14961-0_13 |
Book ISBNs |
978-3-03-114960-3, 978-3-03-114961-0
|
Authors |
Candao, Guillermo Calahorra, Herrando, Carolina, Hoyos, María José Martín-De |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 6 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 17% |
Other | 1 | 17% |
Unknown | 4 | 67% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 33% |
Unknown | 4 | 67% |