You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
From Direct Marketing Toward Interactive Marketing: The Evolving Interactive Marketing Tools
|
---|---|
Chapter number | 3 |
Book title |
The Palgrave Handbook of Interactive Marketing
|
Published by |
Palgrave Macmillan, Cham, January 2023
|
DOI | 10.1007/978-3-031-14961-0_3 |
Book ISBNs |
978-3-03-114960-3, 978-3-03-114961-0
|
Authors |
Anne Moes, Marieke L. Fransen, Tibert Verhagen, Bob Fennis, Moes, Anne, Fransen, Marieke L., Verhagen, Tibert, Fennis, Bob |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 10% |
Professor | 1 | 10% |
Unknown | 8 | 80% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 10% |
Business, Management and Accounting | 1 | 10% |
Unknown | 8 | 80% |