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X Demographics
Mendeley readers
Chapter title |
Virtual Influencer as a Brand Avatar in Interactive Marketing
|
---|---|
Chapter number | 16 |
Book title |
The Palgrave Handbook of Interactive Marketing
|
Published by |
Palgrave Macmillan, Cham, January 2023
|
DOI | 10.1007/978-3-031-14961-0_16 |
Book ISBNs |
978-3-03-114960-3, 978-3-03-114961-0
|
Authors |
Audrezet, Alice, Koles, Bernadett |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 41 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 41 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 10 | 24% |
Other | 2 | 5% |
Lecturer > Senior Lecturer | 1 | 2% |
Lecturer | 1 | 2% |
Student > Doctoral Student | 1 | 2% |
Other | 4 | 10% |
Unknown | 22 | 54% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 10 | 24% |
Business, Management and Accounting | 5 | 12% |
Computer Science | 1 | 2% |
Psychology | 1 | 2% |
Engineering | 1 | 2% |
Other | 1 | 2% |
Unknown | 22 | 54% |