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Mendeley readers
Chapter title |
Augmented Reality in Interactive Marketing: The State-Of-The-Art and Emerging Trends
|
---|---|
Chapter number | 14 |
Book title |
The Palgrave Handbook of Interactive Marketing
|
Published by |
Palgrave Macmillan, Cham, January 2023
|
DOI | 10.1007/978-3-031-14961-0_14 |
Book ISBNs |
978-3-03-114960-3, 978-3-03-114961-0
|
Authors |
Riar, Marc, Korbel, Jakob J., Xi, Nannan, Meywirth, Sophia, Zarnekow, Rüdiger, Hamari, Juho |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 10% |
Lecturer | 1 | 10% |
Professor | 1 | 10% |
Researcher | 1 | 10% |
Other | 1 | 10% |
Other | 0 | 0% |
Unknown | 5 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 30% |
Unspecified | 1 | 10% |
Computer Science | 1 | 10% |
Unknown | 5 | 50% |