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Mendeley readers
Chapter title |
Live Streaming as an Interactive Marketing Media: Examining Douyin and Its Constructed Value and Cultural Preference of Consumption in E-commerce
|
---|---|
Chapter number | 22 |
Book title |
The Palgrave Handbook of Interactive Marketing
|
Published by |
Palgrave Macmillan, Cham, January 2023
|
DOI | 10.1007/978-3-031-14961-0_22 |
Book ISBNs |
978-3-03-114960-3, 978-3-03-114961-0
|
Authors |
Pun, Boris L. F., Fung, Anthony Y. H. |
Mendeley readers
The data shown below were compiled from readership statistics for 17 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 17 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 4 | 24% |
Professor | 1 | 6% |
Student > Ph. D. Student | 1 | 6% |
Unknown | 11 | 65% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 4 | 24% |
Business, Management and Accounting | 1 | 6% |
Economics, Econometrics and Finance | 1 | 6% |
Unknown | 11 | 65% |