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Mendeley readers
Chapter title |
Location-Based Proximity Marketing: An Interactive Marketing Perspective
|
---|---|
Chapter number | 33 |
Book title |
The Palgrave Handbook of Interactive Marketing
|
Published by |
Palgrave Macmillan, Cham, January 2023
|
DOI | 10.1007/978-3-031-14961-0_33 |
Book ISBNs |
978-3-03-114960-3, 978-3-03-114961-0
|
Authors |
Loussaief, Aida, Cheng, Edward Ying-Lun, Lin, Marta Yuan-Chen, Cheng, Julian Ming-Sung |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 25% |
Unknown | 3 | 75% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 25% |
Unknown | 3 | 75% |