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Mendeley readers
Chapter title |
Optimising the Effect of Influencer Marketing: Exploring Consumers’ Interaction with Different Influencer Types on Instagram
|
---|---|
Chapter number | 28 |
Book title |
The Palgrave Handbook of Interactive Marketing
|
Published by |
Palgrave Macmillan, Cham, January 2023
|
DOI | 10.1007/978-3-031-14961-0_28 |
Book ISBNs |
978-3-03-114960-3, 978-3-03-114961-0
|
Authors |
Ryding, Daniella, Boardman, Rosy, Konstantinou, Rafaella |
Mendeley readers
The data shown below were compiled from readership statistics for 24 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 24 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 3 | 13% |
Professor | 1 | 4% |
Unspecified | 1 | 4% |
Researcher | 1 | 4% |
Lecturer > Senior Lecturer | 1 | 4% |
Other | 0 | 0% |
Unknown | 17 | 71% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 17% |
Engineering | 2 | 8% |
Unspecified | 1 | 4% |
Unknown | 17 | 71% |