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Mendeley readers
Chapter title |
Customer Interactive Experience in Luxury Retailing: The Application of AI-Enabled Chatbots in the Interactive Marketing
|
---|---|
Chapter number | 34 |
Book title |
The Palgrave Handbook of Interactive Marketing
|
Published by |
Palgrave Macmillan, Cham, January 2023
|
DOI | 10.1007/978-3-031-14961-0_34 |
Book ISBNs |
978-3-03-114960-3, 978-3-03-114961-0
|
Authors |
Zeng, Ni, Jiang, Liru, Vignali, Gianpaolo, Ryding, Daniella |
Mendeley readers
The data shown below were compiled from readership statistics for 32 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 32 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 3 | 9% |
Lecturer > Senior Lecturer | 2 | 6% |
Other | 2 | 6% |
Student > Doctoral Student | 2 | 6% |
Professor | 2 | 6% |
Other | 4 | 13% |
Unknown | 17 | 53% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 9 | 28% |
Computer Science | 2 | 6% |
Biochemistry, Genetics and Molecular Biology | 1 | 3% |
Arts and Humanities | 1 | 3% |
Unspecified | 1 | 3% |
Other | 1 | 3% |
Unknown | 17 | 53% |