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Mendeley readers
Chapter title |
Influencer Marketing: A Triadically Interactive Relationship Between Influencers, Followers, and Brands
|
---|---|
Chapter number | 27 |
Book title |
The Palgrave Handbook of Interactive Marketing
|
Published by |
Palgrave Macmillan, Cham, January 2023
|
DOI | 10.1007/978-3-031-14961-0_27 |
Book ISBNs |
978-3-03-114960-3, 978-3-03-114961-0
|
Authors |
Caruelle, Delphine |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 18% |
Professor | 1 | 9% |
Unspecified | 1 | 9% |
Unknown | 7 | 64% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 18% |
Unspecified | 1 | 9% |
Medicine and Dentistry | 1 | 9% |
Unknown | 7 | 64% |