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Mendeley readers
Chapter title |
Engaging and Entertaining Customers: Gamification in Interactive Marketing
|
---|---|
Chapter number | 35 |
Book title |
The Palgrave Handbook of Interactive Marketing
|
Published by |
Palgrave Macmillan, Cham, January 2023
|
DOI | 10.1007/978-3-031-14961-0_35 |
Book ISBNs |
978-3-03-114960-3, 978-3-03-114961-0
|
Authors |
Vashisht, Devika |
Mendeley readers
The data shown below were compiled from readership statistics for 16 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 16 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 2 | 13% |
Student > Master | 2 | 13% |
Unspecified | 1 | 6% |
Student > Bachelor | 1 | 6% |
Lecturer > Senior Lecturer | 1 | 6% |
Other | 2 | 13% |
Unknown | 7 | 44% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 25% |
Arts and Humanities | 1 | 6% |
Unspecified | 1 | 6% |
Social Sciences | 1 | 6% |
Engineering | 1 | 6% |
Other | 1 | 6% |
Unknown | 7 | 44% |