↓ Skip to main content
What is this page? Embed badge

Enlightened Marketing in Challenging Times

Overview of attention for book
Cover of 'Enlightened Marketing in Challenging Times'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising
  3. Altmetric Badge
    Chapter 2 Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis
  4. Altmetric Badge
    Chapter 3 The Impact of Culture on Humorous Ads: An Abstract
  5. Altmetric Badge
    Chapter 4 Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract
  6. Altmetric Badge
    Chapter 5 Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data
  7. Altmetric Badge
    Chapter 6 Big Data Analytics in Product Innovation Context: An Abstract
  8. Altmetric Badge
    Chapter 7 How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract
  9. Altmetric Badge
    Chapter 8 The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract
  10. Altmetric Badge
    Chapter 9 Deceptive Use of the ‘Regionality’ Concept in Product Labelling: An Abstract
  11. Altmetric Badge
    Chapter 10 Brand Heritage vs. Brand Nostalgia: Same Same, but Different?
  12. Altmetric Badge
    Chapter 11 I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract
  13. Altmetric Badge
    Chapter 12 Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract
  14. Altmetric Badge
    Chapter 13 Influencing Consumers’ Buying Behavior through Smell: An Abstract
  15. Altmetric Badge
    Chapter 14 Thinking Creatively through Hands
  16. Altmetric Badge
    Chapter 15 Social Service Robots: What do we Know and Where do we Go Next? An Abstract
  17. Altmetric Badge
    Chapter 16 The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract
  18. Altmetric Badge
    Chapter 17 How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract
  19. Altmetric Badge
    Chapter 18 Has Luxury Consumption Something to do with Fear and Love?
  20. Altmetric Badge
    Chapter 19 Millennial Consumer’s on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract
  21. Altmetric Badge
    Chapter 20 The Elephant in the Room: An Abstract
  22. Altmetric Badge
    Chapter 21 Components of Customer Experience and their Impact on Co-created Value: An Abstract
  23. Altmetric Badge
    Chapter 22 Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract
  24. Altmetric Badge
    Chapter 23 Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games: An Abstract
  25. Altmetric Badge
    Chapter 24 Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities: An Abstract
  26. Altmetric Badge
    Chapter 25 Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players? An Abstract
  27. Altmetric Badge
    Chapter 26 Sports Marketing Special Session: Enlightened Learning in Sport Marketing: An Abstract
  28. Altmetric Badge
    Chapter 27 A Multiple-Item Dimensional Scale for Measuring Store Equity
  29. Altmetric Badge
    Chapter 28 Brand Strength’s Nomological Net and Dimensional Dynamics: An Abstract
  30. Altmetric Badge
    Chapter 29 How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract
  31. Altmetric Badge
    Chapter 30 From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract
  32. Altmetric Badge
    Chapter 31 Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing: An Abstract
  33. Altmetric Badge
    Chapter 32 The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study: An Abstract
  34. Altmetric Badge
    Chapter 33 The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract
  35. Altmetric Badge
    Chapter 34 Startups and Country of Origin Positioning Strategy: An Abstract
  36. Altmetric Badge
    Chapter 35 Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract
  37. Altmetric Badge
    Chapter 36 Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract
  38. Altmetric Badge
    Chapter 37 I’m not Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts: An Abstract
  39. Altmetric Badge
    Chapter 38 Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing: An Abstract
  40. Altmetric Badge
    Chapter 39 The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes: An Abstract
  41. Altmetric Badge
    Chapter 40 Moral Identity in Retail Markets: An Abstract
  42. Altmetric Badge
    Chapter 41 Making the Unknown Known: Using I-poems in Qualitative Marketing Research: An Abstract
  43. Altmetric Badge
    Chapter 42 Measurement and Implications of Experiential Retail: An Abstract
  44. Altmetric Badge
    Chapter 43 Corporate Sustainability Crisis Management: A Conceptual Framework
  45. Altmetric Badge
    Chapter 44 When Will Going Green Enhance Firm Performance?: An Abstract
  46. Altmetric Badge
    Chapter 45 Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior: An Abstract
  47. Altmetric Badge
    Chapter 46 Message Framing in CSR Communication: An Abstract
  48. Altmetric Badge
    Chapter 47 Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships: An Abstract
  49. Altmetric Badge
    Chapter 48 A Research Framework for Analyzing Customer Journeys in the Digital Age: An Abstract
  50. Altmetric Badge
    Chapter 49 Special Session: A Bibliometric Review on the Role of E-Commerce for Firms’ International Growth: An Abstract
  51. Altmetric Badge
    Chapter 50 Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract
  52. Altmetric Badge
    Chapter 51 Getting the Most from Omnichannel Management Strategy: Special Session: Best Articles from the Italian Marketing Association: An Abstract
  53. Altmetric Badge
    Chapter 52 Special Session: Luxury Consumer Perceptions of Brand Charisma: An Abstract
  54. Altmetric Badge
    Chapter 53 Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract
  55. Altmetric Badge
    Chapter 54 Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract
  56. Altmetric Badge
    Chapter 55 The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract
  57. Altmetric Badge
    Chapter 56 Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services
  58. Altmetric Badge
    Chapter 57 Legitimacy of Negative Online Customer Engagement: An Abstract
  59. Altmetric Badge
    Chapter 58 Brand Spillover within the Insurance Ecosystem: An Abstract
  60. Altmetric Badge
    Chapter 59 Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract
  61. Altmetric Badge
    Chapter 60 Decision Delegation and Trust: Insights from Financial Services: An Abstract
  62. Altmetric Badge
    Chapter 61 Decoding User-Generated Images as a New Genre of eWOM: An Abstract
  63. Altmetric Badge
    Chapter 62 Examining the Strategic Alignment Effect Between Strategic Orientation and Market Orientation on Business Performance
  64. Altmetric Badge
    Chapter 63 Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis
  65. Altmetric Badge
    Chapter 64 Nation Brands in Expert Electronic Word-of-Mouth: An Abstract
  66. Altmetric Badge
    Chapter 65 An Adaptation of the Source Credibility Model on Social Influencers: An Abstract
  67. Altmetric Badge
    Chapter 66 Endorser Credibility and Psychological Ownership in the Social Media-Based Influencer Marketing Context: An Abstract
  68. Altmetric Badge
    Chapter 67 Does Positive E-WOM Always Improve Firm’s Performance? Evidences from Emerging Markets: An Abstract
  69. Altmetric Badge
    Chapter 68 Determinants of the Marketing Budget Allocation Process across Countries Using Artificial Neural Network Classification: Japan, Germany, United States: An Abstract
  70. Altmetric Badge
    Chapter 69 Improving Exporting through Innovating in the Developing Country Context: An Abstract
  71. Altmetric Badge
    Chapter 70 Product Adaptation for Rural Markets: A Social Relations Approach: An Abstract
  72. Altmetric Badge
    Chapter 71 Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract
  73. Altmetric Badge
    Chapter 72 Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability: An Abstract
  74. Altmetric Badge
    Chapter 73 The Customers’ Role in Service Recruitment and Retention in the Sharing Economy: An Abstract
  75. Altmetric Badge
    Chapter 74 Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment: An Abstract
  76. Altmetric Badge
    Chapter 75 Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract
  77. Altmetric Badge
    Chapter 76 Dynamic Pricing and Shopping Cart Abandonment in Online Retail: An Abstract
  78. Altmetric Badge
    Chapter 77 An Extension of Consumers’ Green Consumption Value to Financial Life: An Abstract
  79. Altmetric Badge
    Chapter 78 The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract
  80. Altmetric Badge
    Chapter 79 Review of Organic Produce Purchasing in Canada: An Abstract
  81. Altmetric Badge
    Chapter 80 Differing Impacts of Price Pressure and Innovation Pressure: An Abstract
  82. Altmetric Badge
    Chapter 81 Overcoming Territorial Tensions in Servitized Networks: An Abstract
  83. Altmetric Badge
    Chapter 82 The Role of Luxury Consumption Motivations in Luxury Brand Communication: An Abstract
  84. Altmetric Badge
    Chapter 83 Understanding the Marketing Anatomy of the Modern Menswear Fashion Brand: An Abstract
  85. Altmetric Badge
    Chapter 84 The Influence of Customer Involvement in Data Analytics on Innovation: An Abstract
  86. Altmetric Badge
    Chapter 85 The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption: An Abstract
  87. Altmetric Badge
    Chapter 86 Social Power and Entrepreneurial Action: An Abstract
  88. Altmetric Badge
    Chapter 87 A Cross-National Investigation of Students’ Views of International Marketing/Business Topics and their Preferred Learning Methods: An Abstract
  89. Altmetric Badge
    Chapter 88 Two Birds, One Survey: Experiential Learning by Students and Faculty Using a Marketing Research Module: An Abstract
  90. Altmetric Badge
    Chapter 89 The Impact of Gamification on Learner Engagement, Enjoyment and Performance: An Abstract
  91. Altmetric Badge
    Chapter 90 Exploring the Construction of Crib Sheets: An Abstract
  92. Altmetric Badge
    Chapter 91 Special Session: Why Multicultural Marketing is No Longer Enough for the Rainbow Nation: Conceptualising the Role of Marketing in Intercultural Relations in Post-Colonial Contexts: An Abstract
  93. Altmetric Badge
    Chapter 92 Special Session: Examining Implications of Marketing (mis)Representation on Wellbeing of Consumers with Disabilities: A Cross-Cultural Comparison: An Abstract
  94. Altmetric Badge
    Chapter 93 Special Session: Examining the Effects of Multicultural Integrated Advertising Message Framing on Perceived Benefits of Multiculturalism: An Abstract
  95. Altmetric Badge
    Chapter 94 The Highs and Lows of Consumer Expectations in Relation to Commercial Weight-Loss Programs: An Abstract
  96. Altmetric Badge
    Chapter 95 Importance of Self-Control in Facilitating Healthy Food Purchasing Behaviour Despite Cue Disruption: An Abstract
  97. Altmetric Badge
    Chapter 96 Sustainable Food Consumption: The Influence of Governmental Assistance Programs on Low-Income Consumers’ Decision-Making: An Abstract
  98. Altmetric Badge
    Chapter 97 Perception of Digitalization across a Typology of Consumer Behavior: An Abstract
  99. Altmetric Badge
    Chapter 98 When Social-Recognition Trumps Financial Incentives as Desired Currency: An Abstract
  100. Altmetric Badge
    Chapter 99 Hate is Such a Strong Word… Or is it? An Abstract
  101. Altmetric Badge
    Chapter 100 Brand Hate and Non-Repurchase Intention: The Mediator Role of Word-of-Mouth: An Abstract
  102. Altmetric Badge
    Chapter 101 Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight: An Abstract
  103. Altmetric Badge
    Chapter 102 Augmented Reality: What Motivates Late Millennials towards Fashion Mobile Apps?
  104. Altmetric Badge
    Chapter 103 Is an Airport Like any Other Mall? Identification of Passengers’ Activities Patterns in an International Airport
  105. Altmetric Badge
    Chapter 104 Cultural Effects: Consumption Choice and Subjective Well-Being of Consumers in Emerging Markets: An Abstract
  106. Altmetric Badge
    Chapter 105 Self-Construal and Green Behaviors: A Study of Young American and Japanese Consumers: An Abstract
  107. Altmetric Badge
    Chapter 106 Understanding Chinese Consumers’ and Chinese Immigrants’ Purchase Intentions toward Global Brands with Chinese Elements: The Moderating Role of Acculturation: An Abstract
  108. Altmetric Badge
    Chapter 107 Solutions Salesperson’s Problem Solving Approaches: An Exploration from the Customer’s Perspective: An Abstract
  109. Altmetric Badge
    Chapter 108 Salesperson’s Resilience and its Effect on Sales Performance in the Presence of Ambiguity-Based Role Stress and the Interplay with Proactivity: An Abstract
  110. Altmetric Badge
    Chapter 109 Making Sense of Online Reviews: A Machine Learning Approach: An Abstract
  111. Altmetric Badge
    Chapter 110 The Three-Component Multidimensional Model of Self-Image Congruence: An Abstract
  112. Altmetric Badge
    Chapter 111 A Case for Fat: How Increasing Dietary Fat (and Decreasing Carbohydrates) Can Treat Cancer, Obesity, and Heart Disease and why Marketers Should Care: An Abstract
  113. Altmetric Badge
    Chapter 112 “How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group: An Abstract
  114. Altmetric Badge
    Chapter 113 The Professor Brand: An Exploratory Study: An Abstract
  115. Altmetric Badge
    Chapter 114 Brand Purpose: Perspectives and Purchase Behaviour of Generation Z: An Abstract
  116. Altmetric Badge
    Chapter 115 Fake News and the Willingness to Share: The Role of Confirmatory Bias and Previous Brand Transgressions: An Abstract
  117. Altmetric Badge
    Chapter 116 Emergence of Social Power in Business to Business Relationships: An Abstract
  118. Altmetric Badge
    Chapter 117 Is Transparent Cost Always Good? Different Effects of Cost Transparency on Consumer Perceptions by Retail Price and Product Type: An Abstract
  119. Altmetric Badge
    Chapter 118 How Brand Empowerment Strategies Affect Consumer Behavior: From the Psychological Ownership Perspective: An Abstract
  120. Altmetric Badge
    Chapter 119 Exploring Customers’ Motives to Engage in Value Co-creation: An Abstract
  121. Altmetric Badge
    Chapter 120 A Motivation Account of Co-Creation Effect: The Role of Regulatory Focus on Consumer Willingness to Pay for Co-Creation Activities: An Abstract
  122. Altmetric Badge
    Chapter 121 The Missing Link: Where Does Value Fit in the Picture: An Abstract
  123. Altmetric Badge
    Chapter 122 Exploring Destination Image of Outlying Island Agriculture from Service-Dominant Logic Perspective: An Abstract
  124. Altmetric Badge
    Chapter 123 Mediating Effect of Ad Scarcity and Attention on Recall for Ephemerality in Marketing: An Abstract
  125. Altmetric Badge
    Chapter 124 ‘No to Modern Football’: The Digitized Amplification of Collaborative Glocalization among Extreme Fan Communities: An Abstract
  126. Altmetric Badge
    Chapter 125 Predicting Engagement Generated by Digital Interactions: An Abstract
  127. Altmetric Badge
    Chapter 126 Mindfulness of Ethical Codes of Conduct in DIY Marketing Research Decisions: An Abstract
  128. Altmetric Badge
    Chapter 127 Consumer Ethical Judgement of Threat Appeals: An Abstract
  129. Altmetric Badge
    Chapter 128 Construing Ethical Consumer Behaviour through Mindfulness: An Abstract
  130. Altmetric Badge
    Chapter 129 Special Session: Nonprofit and Nongovernmental Organization Marketing: Reflections in the Context of the Scottish Enlightenment: An Abstract
  131. Altmetric Badge
    Chapter 130 Special Session: The Importance of Internal Marketing of Organizational Continuity Planning for Nonprofit Organizations: An Abstract
  132. Altmetric Badge
    Chapter 131 Special Session: Optimizing the Design of Volunteering Appeals: A Choice-Base Conjoint Study Based on the Theory of Functional Volunteering Appeals: An Abstract
  133. Altmetric Badge
    Chapter 132 Special Session: Market vs. Non-Market Approaches: Does Nonprofit Marketing Unite Both Positions of Adam Smith?: An Abstract
  134. Altmetric Badge
    Chapter 133 Special Session: Connecting With Consumers in Subsistence Marketplaces: An Abstract
  135. Altmetric Badge
    Chapter 134 The Impact of Personality and Social Media Use on Price Consciousness: An Abstract
  136. Altmetric Badge
    Chapter 135 The Effect of Anxiety and Anti-Social Content on Social Media Use: An Abstract
  137. Altmetric Badge
    Chapter 136 Consumer Behavior during Recessions: A Qualitative Approach: An Abstract
  138. Altmetric Badge
    Chapter 137 Effects of Wartime Crisis Perceptions on the Effectiveness of Political Advertising: The Moderating Role of Political Involvement
  139. Altmetric Badge
    Chapter 138 A Configurational Approach to Consumer Animosity: An Abstract
  140. Altmetric Badge
    Chapter 139 Mediated Effect of Religious Commitment between Individual Cultural Values and Brand Love in Millennial Consumers: An Abstract
  141. Altmetric Badge
    Chapter 140 Modern vs. Traditional Luxury Brand Personality and Digital Strategy: An Abstract
  142. Altmetric Badge
    Chapter 141 The Customers’ Brand Identification with Luxury Hotels: A Social Identity Perspective
  143. Altmetric Badge
    Chapter 142 Determinants of Luxury Purchase Intentions in a Recessionary Environment: An Abstract
  144. Altmetric Badge
    Chapter 143 The Influence of a Website’s Virtual Hospitality on Well-being and Behavioral Intentions Towards Sustainable Transportation: An Abstract
  145. Altmetric Badge
    Chapter 144 The Rise of Virtual Commerce: An Abstract
  146. Altmetric Badge
    Chapter 145 Understanding Customer Experience on Personalized Websites: An Abstract
  147. Altmetric Badge
    Chapter 146 The Impact of Integrated Quality on Hospital Performance: An Abstract
  148. Altmetric Badge
    Chapter 147 An Assessment of the Influence of Descriptive Factors on the Direction of the Sustainability in the Healthcare Sector: An Abstract
  149. Altmetric Badge
    Chapter 148 The Effectiveness of Anti-Smoking Fear Appeals: An Abstract
  150. Altmetric Badge
    Chapter 149 Sharing Fashion: An Abstract
  151. Altmetric Badge
    Chapter 150 Get it Before it’s Gone: Understanding Scarcity Perceptions in Fashion: An Abstract
  152. Altmetric Badge
    Chapter 151 Saudi Consumer Perceptions of International Luxury Fashion Brands’ Social Media Marketing Activities: An Abstract
  153. Altmetric Badge
    Chapter 152 Revisiting Consumers’ Motivation to Process Brand Information: Leveraging the Motivation to Use Advertising Media to Improve Advertisement Persuasiveness: An Abstract
  154. Altmetric Badge
    Chapter 153 The Impact of Narrative Advertisement on Consumers’ Brand Experience: An Abstract
  155. Altmetric Badge
    Chapter 154 The Relationship between Internal Locus of Control and Purchase Intention of Green Products: The Moderation Effect of Product Anthropomorphism: An Abstract
  156. Altmetric Badge
    Chapter 155 Consumer Resistance to Responsible Energy Behaviour: An Abstract
  157. Altmetric Badge
    Chapter 156 Powerful Others, Chance or Fate: How Perceptions of Enablers and Constraints Mediate External Environmental Locus-of-Control Effects on Proenvironmental Behaviors: An Abstract
  158. Altmetric Badge
    Chapter 157 Customers as “Partial Marketing Employees”: An Alternative Approach to Closing the Green “Attitude-Behaviour” Gap: An Abstract
  159. Altmetric Badge
    Chapter 158 The Effect of Social Network Endorsement Type on Subsequent Endorsement Likelihood of Nonprofits and For-Profit Companies: An Abstract
  160. Altmetric Badge
    Chapter 159 Toward Developing a Valenced Model of Fit in Cause-related Marketing: An Abstract
  161. Altmetric Badge
    Chapter 160 CSR 2.0 Politically Charged Causes and the Stock Market: An Abstract
  162. Altmetric Badge
    Chapter 161 Understanding Preferences for Gender-Congruent Clothing in Children’s Wear: An Abstract
  163. Altmetric Badge
    Chapter 162 The Gain from Pain: An Abstract
  164. Altmetric Badge
    Chapter 163 A Scale of Consumer Wisdom: An Abstract
  165. Altmetric Badge
    Chapter 164 Can Imagination Travel the Distance? Investigating the Role of Spatial Distance in Elaborative Thought Processes: An Abstract
  166. Altmetric Badge
    Chapter 165 Building Online Brand Community around your Brand: Exploring the Moderating Role of Function-Based Supports: An Abstract
  167. Altmetric Badge
    Chapter 166 Does Ambidexterity in Marketing Pay Off? The Role of Absorptive Capacity: An Abstract
  168. Altmetric Badge
    Chapter 167 Rationalizing and Integrating Strategic Marketing Knowledge: Applying the Resource-Advantage Theory: An Abstract
  169. Altmetric Badge
    Chapter 168 Pioneering Orientation as Mediator between Absorptive Capacity and New Product Performance: An Abstract
  170. Altmetric Badge
    Chapter 169 Healthy Lifestyle and Food Waste Behaviour: An Abstract
  171. Altmetric Badge
    Chapter 170 Sustainable Food Consumption Practices: How Marketing can Contribute to Institutional Change: An Abstract
  172. Altmetric Badge
    Chapter 171 Can FinTech Deliver a Customer-Centric Experience? An Abstract
  173. Altmetric Badge
    Chapter 172 Customer Participation in Creating Customer Satisfaction: An Abstract
  174. Altmetric Badge
    Chapter 173 A Customer Engagement Literature Review and Research Directions: An Abstract
  175. Altmetric Badge
    Chapter 174 Exploring the Holistic Customer Experience Gestalt through its Elements: An Abstract
  176. Altmetric Badge
    Chapter 175 Understanding Online Service Recovery from a Prospective Consumer Perspective: An Abstract
  177. Altmetric Badge
    Chapter 176 Team-Building Activity to Deliver Marketing Concepts: An Abstract
  178. Altmetric Badge
    Chapter 177 History of Marketing Channels in North America: An Abstract
  179. Altmetric Badge
    Chapter 178 Overcoming Challenges in Marketing Theory Education: An Abstract
  180. Altmetric Badge
    Chapter 179 Examining the Drivers and Consequences of Salesperson Evasive Hiding: An Abstract
  181. Altmetric Badge
    Chapter 180 Adaptive Selling and Customer Orientation as Mediators Between Managerial Coaching and Performance: A Chinese Study: An Abstract
  182. Altmetric Badge
    Chapter 181 The Indecisive Sales Manager: An Abstract
  183. Altmetric Badge
    Chapter 182 Validating the Sequential Logic of Quality Constructs in Seller-Customer Business Relationships: Antecedents, Mediator and Outcomes: An Abstract
  184. Altmetric Badge
    Chapter 183 The Relevance of UTAUT and UTAUT 2 to Online Gambling Intentions: An Abstract
  185. Altmetric Badge
    Chapter 184 Analyzing the Consumer Journey for Long-Distance Thru-Hikes: An Abstract
  186. Altmetric Badge
    Chapter 185 Using Virtual Reality to Enhance Brand Experiences: An Abstract
  187. Altmetric Badge
    Chapter 186 Influence of Brand Attractiveness and Brand-Self Connections on Brand Evangelism: An Abstract
  188. Altmetric Badge
    Chapter 187 The Interactive Effects of Product Design and Environment Congruence on Consumers’ Cognitive and Affective Responses: An Abstract
  189. Altmetric Badge
    Chapter 188 Impact of Regulatory Fit on Consumers’ Evaluation of Brands’ Fair Labor Messages: An Abstract
  190. Altmetric Badge
    Chapter 189 The Impact of ‘Need for Touch’ in Online Retailing for Produce: An Abstract
  191. Altmetric Badge
    Chapter 190 Entomophagy: Understanding Consumers’ Value Perceptions and Intentions to Consume Edible Insects
  192. Altmetric Badge
    Chapter 191 Using Eye-Tracking and Retrospective Think Aloud as a Probing Tool in Food Labelling Research: An Abstract
  193. Altmetric Badge
    Chapter 192 Extending the TPB Model to Explain Public’s Purchase Intention of Sustainability Labeled Coffee in Taiwan: The Moderating Role of Climate Change Skepticism: An Abstract
  194. Altmetric Badge
    Chapter 193 Effect of Multiple Relationship Quality on New Product Adoption: An Abstract
  195. Altmetric Badge
    Chapter 194 Experience Co-creation, Employer Branding, Customer Loyalty: A Multi-level Analysis: An Abstract
  196. Altmetric Badge
    Chapter 195 Examination of Sustainability through the Time in the Public Healthcare Service Network: An Abstract
  197. Altmetric Badge
    Chapter 196 Women in Management: Changing Organizational Cultures in Peru, Mexico and USA: An Abstract
  198. Altmetric Badge
    Chapter 197 The Influence of Institutional Distance on the Psychological Contract and Commitment in Exporter-Distributor Relationships: An Abstract
  199. Altmetric Badge
    Chapter 198 Innovating for the Less Affluent Consumer in Emerging Markets: An Abstract
  200. Altmetric Badge
    Chapter 199 The Role of “Grit” in Overcoming Negative Financial Situations and Increasing Consumer Well-being: An Abstract
  201. Altmetric Badge
    Chapter 200 Measuring Front-End of Innovation Performance: An Abstract
  202. Altmetric Badge
    Chapter 201 Investigating the Impact of Strategic New Product Development Process Changes on Innovation Reputation
  203. Altmetric Badge
    Chapter 202 Successful Relationship Approaches During New Product Development in Technology-Based Industrial Markets: An Abstract
  204. Altmetric Badge
    Chapter 203 A Study of Job Stressors Among B2B Senior Solicitors: An Abstract
  205. Altmetric Badge
    Chapter 204 When Does the Service Provider’s Accent Matter? An Abstract
  206. Altmetric Badge
    Chapter 205 Understanding Points Collection and Redemption Behaviors in a Gamified Fitness Program: An Abstract
  207. Altmetric Badge
    Chapter 206 What Roles do Perceived Values and Motivations Play in M-Commerce Usage across National Contexts: An Abstract
  208. Altmetric Badge
    Chapter 207 The Impact of Self-Disclosure by Social Media Influencers on Consumer Behaviour: An Abstract
  209. Altmetric Badge
    Chapter 208 Millennials Engagement and Loyalty to their Loved Brands on Social Media
  210. Altmetric Badge
    Chapter 209 A Meta-Analysis of the Relationship between Place Attachment and Pro-Environmental Intention: An Abstract
  211. Altmetric Badge
    Chapter 210 Country-of-Origin Ecological Image: Exploring the Construct Dimensions Across France and Australia: An Abstract
  212. Altmetric Badge
    Chapter 211 The Power of Digital Nudge: Moving Towards Public Transportation and Debunking False Beliefs: A Conceptual Framework: An Abstract
  213. Altmetric Badge
    Chapter 212 An Examination of the Sustainability in Private Healthcare Companies from the Past to the Present: An Abstract
  214. Altmetric Badge
    Chapter 213 Sustainable Tourism Development: Social Value or Social Hazard? An Abstract
  215. Altmetric Badge
    Chapter 214 Do they Expect Differently in Hotel Experiences? Views of Eastern vs. Western: An Abstract
  216. Altmetric Badge
    Chapter 215 The Influence of Social Capital in Leisure Communities: Implication for Leisure and Tourism Marketing: An Abstract
  217. Altmetric Badge
    Chapter 216 Ethics Rankings and Value Creation: An Abstract
  218. Altmetric Badge
    Chapter 217 Overcoming the Perceived Performance Inferiority of Sustainable Product: An Abstract
  219. Altmetric Badge
    Chapter 218 Developing an Individual-Level Scale for Indulgence vs. Restraint: The Sixth Dimension of Hofstede’s Framework: An Abstract
  220. Altmetric Badge
    Chapter 219 Are You Being Served? Exploring Consumer Perspectives of Retail Brand Integrity: An Abstract
Overall attention for this book and its chapters
Altmetric Badge

Mentioned by

blogs
1 blog
twitter
2 X users
Summary Blogs X
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
Enlightened Marketing in Challenging Times
Published by
Springer International Publishing, March 2020
DOI 10.1007/978-3-030-42545-6
ISBNs
978-3-03-042544-9, 978-3-03-042545-6
Editors

Pantoja, Felipe, Wu, Shuang, Krey, Nina

View on publisher site
X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.

This page is provided by Altmetric.