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Chapter title |
Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services
|
---|---|
Chapter number | 56 |
Book title |
Enlightened Marketing in Challenging Times
|
Published by |
Springer, Cham, July 2019
|
DOI | 10.1007/978-3-030-42545-6_56 |
Book ISBNs |
978-3-03-042544-9, 978-3-03-042545-6
|
Authors |
Olga Kvasova, John Buffington, Kvasova, Olga, Buffington, John |