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Mendeley readers
Chapter title |
Brand Hate and Non-Repurchase Intention: The Mediator Role of Word-of-Mouth: An Abstract
|
---|---|
Chapter number | 100 |
Book title |
Enlightened Marketing in Challenging Times
|
Published by |
Springer, Cham, July 2019
|
DOI | 10.1007/978-3-030-42545-6_100 |
Book ISBNs |
978-3-03-042544-9, 978-3-03-042545-6
|
Authors |
Marco Cioppi, Ilaria Curina, Barbara Francioni, Sabrina M. Hegner, Elisabetta Savelli, Cioppi, Marco, Curina, Ilaria, Francioni, Barbara, Hegner, Sabrina M., Savelli, Elisabetta |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 13 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 2 | 15% |
Student > Ph. D. Student | 1 | 8% |
Student > Master | 1 | 8% |
Unknown | 9 | 69% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 15% |
Environmental Science | 1 | 8% |
Economics, Econometrics and Finance | 1 | 8% |
Unknown | 9 | 69% |