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Mendeley readers
Chapter title |
“How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group: An Abstract
|
---|---|
Chapter number | 112 |
Book title |
Enlightened Marketing in Challenging Times
|
Published by |
Springer, Cham, July 2019
|
DOI | 10.1007/978-3-030-42545-6_112 |
Book ISBNs |
978-3-03-042544-9, 978-3-03-042545-6
|
Authors |
Fabian Nindl, Cordula Cerha, Nindl, Fabian, Cerha, Cordula |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Postgraduate | 1 | 25% |
Unspecified | 1 | 25% |
Student > Ph. D. Student | 1 | 25% |
Unknown | 1 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 25% |
Psychology | 1 | 25% |
Social Sciences | 1 | 25% |
Unknown | 1 | 25% |