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Mendeley readers
Chapter title |
Innovating for the Less Affluent Consumer in Emerging Markets: An Abstract
|
---|---|
Chapter number | 198 |
Book title |
Enlightened Marketing in Challenging Times
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Published by |
Springer, Cham, July 2019
|
DOI | 10.1007/978-3-030-42545-6_198 |
Book ISBNs |
978-3-03-042544-9, 978-3-03-042545-6
|
Authors |
Gillian Sullivan Mort, Tanvir Ahmed, Rafiuddin Ahmed, Marthin Nanere, Clare D’Souza, Mort, Gillian Sullivan, Ahmed, Tanvir, Ahmed, Rafiuddin, Nanere, Marthin, D’Souza, Clare |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 100% |