You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract
|
---|---|
Chapter number | 59 |
Book title |
Enlightened Marketing in Challenging Times
|
Published by |
Springer, Cham, July 2019
|
DOI | 10.1007/978-3-030-42545-6_59 |
Book ISBNs |
978-3-03-042544-9, 978-3-03-042545-6
|
Authors |
Linda Deigh, Jillian Farquhar, Julie Robson, Deigh, Linda, Farquhar, Jillian, Robson, Julie |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 9 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 22% |
Student > Bachelor | 2 | 22% |
Lecturer | 1 | 11% |
Student > Postgraduate | 1 | 11% |
Unknown | 3 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 3 | 33% |
Business, Management and Accounting | 1 | 11% |
Social Sciences | 1 | 11% |
Unknown | 4 | 44% |