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Mendeley readers
Chapter title |
Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight: An Abstract
|
---|---|
Chapter number | 101 |
Book title |
Enlightened Marketing in Challenging Times
|
Published by |
Springer, Cham, July 2019
|
DOI | 10.1007/978-3-030-42545-6_101 |
Book ISBNs |
978-3-03-042544-9, 978-3-03-042545-6
|
Authors |
Martin Key, O. C. Ferrell, Leyland Pitt, Jan Kietzmann, Sarah Lord Ferguson, Key, Martin, Ferrell, O. C., Pitt, Leyland, Kietzmann, Jan, Ferguson, Sarah Lord |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 1 | 33% |
Student > Postgraduate | 1 | 33% |
Unknown | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 33% |
Social Sciences | 1 | 33% |
Unknown | 1 | 33% |